A JOB FOR BOB

6.20am today we boarded a plane to berlin for the press days here. before we did so we passed the most disturbing luxury watch campaign image since those with steffi graf looking "sensual".
what looks like an ad for cancer routine tests is: bob geldof looking miserable in the name of "maurice lacroix"

and it's not a question of lighting or our bad quality pic. the original:

photoshop! dude! cause this is not selling any watches for sure.